How a hotel in Ohio is doing 125 transactions per month with Dash ATM
Karthik reached out to Dash ATM in October.
His busiest season (the holidays) was almost upon him and he had a problem that needed solving.
Was his hotel cash only? No… But they did have a $100 cash only deposit that was needed for every new traveler checking in.
Karthik was quickly finding out that the average person doesn’t hold $100 cash on them. In fact in his own words, less than 20% of people who came in had the deposit available.
Before working with Dash ATM, he would direct customers to a gas station 1/2 a mile away.
The problem? About 1/3 of those customers never came back.
Karthik was losing hundreds of dollars in revenue.
“Before we had an ATM we directed customers to a local gas station. About 1/3 of them never came back”
Karthik’s conversation with Dash ATM started by filling out the quick “request ATM” form on our website.
From there we scheduled a phone call and went over all the details. He helped answer questions like - may we bolt the ATM to the floor? How many rooms does your hotel have? Is there a bar?
Once we had all the details, we sent a placement agreement. This legally protects both of us and gives Dash ATM the right to install a machine.
With the red tape out of the way, we were off to the races.
We installed a new Hyosung Halo 2 machine within 4 business days. We filled it with our own cash, and keep an eye on its performance at all times.
The results?
Over 125 withdrawals every month (almost 4 every day!).
Karthik had no idea how much value customers would get from the ATM.
As it turns out, travelers wanted convenient access to cash for many reasons. The $100 hotel deposit was just the cherry on top.
“I didn’t expect to see the ATM get used that much. If I had known that, I would’ve installed one sooner”
Karthik’s reduced the “friction” required for customers to stay at his hotel.
This has helped his bottom line and more importantly, improved the customer experience.
Having an ATM on site is a service to his customers that takes as little square footage as possible.
Are you in the hospitality industry? Could your business benefit from an ATM?
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