How Dash ATM helped a nightclub’s grand opening in Phoenix
Annie had a problem.
Her and her husband’s grand opening was in three days.
They’d spent months completely renovating a warehouse to make it a vibey, fun place for people to dance and hangout. This nightclub was the culmination of years of dreaming, months of saving, and was one of the biggest risks they’d ever taken.
The real problem though? The nightclub was cash only and there wasn’t a bank anywhere nearby. Annie knew that new customers were going to show up, not have cash on them, and be unable to pay the cover fee (let alone for drinks at the bar).
This wasn’t the first impression she was looking for…
When they called Dash ATM about our free ATM placement program we started HUSTLING.
First, we sourced a Genmega 2500. This is a “tank” of an ATM, in the ATM world. We knew this machine was going to get a lot of use, and 2500’s are known for being durable. It’s no accident you often see these in places like airports and casino’s.
Once we had the machine, we programmed it and activated what’s know as the “terminal ID”.
“I wasn’t sure we could get an ATM installed in 72 hours. Dash ATM really pulled through for us”
With 24 hours left to spare, we installed the machine, connected it to wifi, and loaded it with cash.
The morning of the nightclubs launch, while Annie was wrapping up last minute tasks, we were there bolting the machine to the ground.
By 8pm that night the doors were open and everything was ready. Our machine was fully operational and the nightclub was open. The results? Our machine was used over 7 times that night alone and since then has averaged around 20 withdrawals per week.
This is 20 customers that don’t have to drive to a nearby bank in the heat, or the rain (let alone calling an Uber).
Customers are happier and are spending more. While we don’t have statistics on Annie’s nightclub, studies show that consumers who use ATM’s typically spend 25% of their total withdrawal in the business itself due to impulse buying.
Annie thinks this number is higher, given how long customers stay.
If you’re like Annie and have a business that is opening in the near future, don’t hesitate to reach out about our free ATM Placement Program.
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